The programme of studies is designed to develop your intellectual abilities and promote a deeper understanding of the current themes facing the cultural sector and its connection with tourism. This segment of tourism needs professionals who know how to present and offer cultural products in the best way so as to offer a better service to more and more tourists and thus help to strengthen the industry in this segment. The study-units offer exposure to advanced research, innovation management techniques, cultural themes and their relation and application to tourism, a practicum and a dissertation. You will learn about key texts, policy documents, white papers and other seminal documents prepared at national, regional or world level by organisations working in tourism and culture. These documents will serve as the basis on which you will build the subject knowledge required to meet the aims and objectives outlined in this degree programme.
The programme of studies is designed to develop your intellectual abilities through the provision of study-units that promote deeper understanding of the current themes facing the cultural sector and its connection with tourism. As the statistics of tourism in Malta show, the number of visitors to cultural venues is on the rise and this is not a phenomenon peculiar to Malta. This segment of tourism needs professionals who know how to present and offer cultural products in the best way so as to offer a better service to more and more tourists and thus help to strengthen the industry in this segment. These professionals need to know the subject matter well and master its application so as to present a strong product to the interested tourist and be in a position to attract those who may as yet not be appreciative enough of the cultural products on offer. The areas of culture which you will gain a deep knowledge and understand of include the built and rural heritage, cities of culture, artistic manifestations, traditions, legislation, Mediterranean culture, religious heritage, and cultural tourism.
The study-units aim at offering exposure to advanced research, innovation management techniques, cultural themes and their relation and application to tourism, a practicum and a dissertation. These topics will provide a breadth and depth of knowledge of pertinent subjects connected to the cultural tourism industry and its sustainability. In particular the units on innovative management techniques, themes in tourism and practicum will bring the student face-to-face with the current realities of the cultural and tourism sectors and their combination. In order to achieve this, you are expected to familiarise yourself with key texts, policy documents, white papers and other seminal documents prepared at national, regional or world level by organisations working in tourism and culture (such as UNWTO, UNESCO, EU and DG Enterprise). These documents will serve as the basis on which you will build the subject knowledge required to meet the aims and objectives outlined in this degree programme. This will also serve for when you enter into the world of work in the cultural and tourism sectors. The knowledge imparted and the understanding to be transmitted should contribute towards the creation of a professional corps of cultural operators who are also capable of translating their skills to the requirements of the cultural tourist.
  | |||||
Semester 1 | |||||
  | |||||
Compulsory Units (All students must register for this/these unit/s) | |||||
  | |||||
TTC5005 | Cities of Culture | 5 ECTS   |   | ||
TTC5009 | Exhibiting Cultures: The Arts and the Media | 5 ECTS   |   | ||
TTC5204 | Research Methods 1 | 5 ECTS   |   | ||
  | |||||
  | |||||
Semester 2 | |||||
  | |||||
Compulsory Units (All students must register for this/these unit/s) | |||||
  | |||||
TTC5006 | Practicum in the Cultural Sector | 5 ECTS   |   | ||
TTC5008 | Religious Heritage and Niche Tourism | 5 ECTS   |   | ||
TTC5205 | Research Methods 2 | 5 ECTS   |   | ||
  |
  | |||||
Semester 1 | |||||
  | |||||
Compulsory Units (All students must register for this/these unit/s) | |||||
  | |||||
GEO5012 | Cultural and Geographic Landscapes in Tourism | 5 ECTS   |   | ||
TTC5007 | Traditions and the Tourism Product | 5 ECTS   |   | ||
TTC5010 | Mediterranean Cultural Values | 5 ECTS   |   | ||
  | |||||
  | |||||
Semester 2 | |||||
  | |||||
Compulsory Units (All students must register for this/these unit/s) | |||||
  | |||||
TTC5001 | Cultural Tourism and the European Dimension | 5 ECTS   |   | ||
TTC5002 | Cultural Legislation and Policy | 5 ECTS   |   | ||
TTC5003 | The Marketing and Management of Culture | 5 ECTS   |   | ||
  | |||||
  | |||||
Summer Semester | |||||
  | |||||
Compulsory Units (All students must register for this/these unit/s) | |||||
  | |||||
TTC5208 | Dissertation | 30 ECTS   |   | ||
  |
This programme of study is governed by the General Regulations for University Postgraduate Awards, 2021 and by the Bye-Laws for the award of the degree of Master of Arts in Cultural Sustainability and Tourism - M.A. - under the auspices of the Faculty of Economics, Management and Accountancy.